Mossberg and Jobs

Interesting interview with Steve Jobs in todays WSJ, including this exchange....WSJ.com - The Music Man - Steve Jobs:
"What's your favorite thing you've not done?- Walt Mossberg

A PDA. We got enormous pressure to do a PDA and we looked at it and we said, "Wait a minute, 90% of the people that use these things just want to get information out of them, they don't necessarily want to put information into them on a regular basis and cellphones are going to do that." So getting into the PDA market means getting into the cellphone market. And you know, we're not so good at selling to the enterprise where you've got, in the Fortune 500, five hundred orifices called CIOs. In the cellphone market you've got five. And so we figured we're not going to be very good at that."

- Jobs

Heh, I call myself a CIO, but don't really stylize myself as just an orifice.

another good point, one I tried to articulate a few months ago

The interesting thing about movies though is that movies are in a very different place than music was. When we introduced the iTunes Music Store there were only two ways to listen to music: One was the radio station and the other was you go out and buy the CD.

Let's look at how many ways are there to watch movies. I can go to the theater and pay my 10 bucks. I can buy my DVD for 20 bucks. I can get Netflix to rent my DVD to me for a buck or two and deliver it to my doorstep. I can go to Blockbuster and rent my DVD. I can watch my DVD on pay-per-view. I can wait a little longer and watch it on cable. I can wait a little longer and watch it on free TV. I can maybe watch it on an airplane. There are a lot of ways to watch movies, some for as cheap as a buck or two.

And I don't want to watch my favorite movie a thousand times in my life; I want to watch it five times in my life. But I do want to listen to my favorite song a thousand times in my life.

- Jobs


Now playing in iTunes: Stride of the Mind, from the album Trampin' by Smith, Patti (released 2004)



[Posted with ecto]