HAVAS AGENCIES WIN VONAGE ADVERTISING ACCOUNT

HAVAS AGENCIES WIN VONAGE ADVERTISING ACCOUNT:
Internet phone service pioneer Vonage, in a tough battle to maintain market share in the emerging market, said it has awarded its estimated $50 million to $75 million advertising account to Havas-owned agencies, including MPG and Arnold One.

Arnold Worldwide, including its interactive unit, Arnold One, will handle creative, while MPG picks up the media buying and planning portion.
Online ad spenderVonage spends the majority of its media online, and the MPG unit Media Contacts, Boston, will have primary responsibility for the account, the executives said.