Various bits of flotsam that washed up on our computers, before we moved to a better blog system in November 2004. Now a repository for YouTube videos and testing new tools. Go to http://www.b12partners.net/wp/ for more recent content.

Friday, November 05, 2004

Mindshare wins another account

Good year for Mindshare apparently. According to today's AdAge:

WPP Group's MindShare has won Unilever's $1.25 billion European media account, besting Interpublic Group-owned incumbent Initiative and Aegis Group's Carat, the client confirmed today.

Initiative had held the Unilever business in every market across Europe, with the exceptions of Italy and Germany, where MindShare held the account.

posted by Swanksalot at 11/05/2004 08:51:00 AM

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