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NASCAR Files $100 Million Countersuit Against AT&T Over Sponsorship
By Patricia Odell
The National Association for Stock Car Auto Racing filed a $100 million
counter suit last week against AT&T claiming that the wireless carrier
is interfering with its exclusive sponsorship agreement with Nextel.
The suit comes just weeks after a U.S. District judge allowed AT&T to
replace the Cingular logo on Jeff Burton's No. 31 racecar with AT&T
branding. Burton's car is sponsored by Cingular, however, after AT&T
took ownership of Cingular, AT&T said it planned to eliminate the
Cingular brand name.
NASCAR officials have repeatedly not allowed AT&T to switch the logo
because of NASCAR's deal with Nextel, which sponsors NASCAR's top series
the Nextel Cup.
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