From Adweek:
Nestle today said it is consolidating its U.S. media planning and buying with Publicis Groupe's ZenithOptimedia, effective immediately.
The decision to consolidate comes as part of a global initiative to leverage Nestle's worldwide media expenditures, resulting in strengthened, more aligned strategic plans as well as greater efficiency, the company said in a statement.
Nestle's lead U.S. media shop had been Interpublic Group's Universal McCann. The client spends about $550 million annually on domestic ads, per
Nielsen Monitor-Plus.
In October, Nestle consolidated its global media account with WPP Group's GroupM and ZenithOptimedia. Those agencies had competed in a lengthy review against UM for the business [Adweek Online, Oct. 14]. At that time, it was unclear how Nestle's various assignments would shake out. All told, the client spends about $1.5 million annually on measured media.
