Mitsubishi account moves

WSJ.com Mitsubishi to BBDO:
Mitsubishi Motors North America awarded its ad account to Omnicom Group Inc.'s BBDO Worldwide. Annual spending on the account has been estimated at about $275 million.


The account had been at Interpublic Group of Cos.' Deutsch, which dropped out of the review for the business in late January. Other agencies vying for the account had included Publicis Groupe SA's Publicis and Publicis & Hal Riney agencies and Interpublic's TM Advertising.


BBDO also does advertising for DaimlerChrysler AG.

{Business}