I doubt if this will affect the tiny trickle of viewers who visit B12 Partners, but worth keeping our eyes open for changes. Somehow, I don't see Pfizer advertising here, for instance.
Google to Change How It Sells Ads:
Google plans to give clients more control over the location, look and pricing of online ads, in a move designed to attract more big-name advertisers.
... Among the changes: Google will let advertisers run animated display ads on non-Google content sites that contract with Google to sell ads. It will allow advertisers to specify the sites on which they want their ads to appear, without having to pick a keyword tied to the content on a page. It will begin auctioning ad placements for its partner sites based on how many people see the ad, known as cost per impression, as well as its traditional cost-per-click method.“It allows our advertisers to reach the entire [consumer] buying cycle,” says Tim Armstrong, Google's vice president of advertising sales. Google says it has no similar plans for its own sites.
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