Business news, in brief: via AdAge
Y&R NAMES CHIEF MARKETING OFFICER FOR NORTH AMERICA:
WPP Group's Y&R Advertising, which has been struggling in North America, the world's largest ad market, has created the role of chief marketing officer for the region, the agency said today. The network promoted Sally Kennedy into the role. Ms. Kennedy, who joined Y&R in 1998, was senior vice president of marketing and sales for the agency's San Francisco office. She will now split her time between San Francisco and New York.
In the past year Y&R has lost numerous large accounts, including that of Ford Motor Co.'s Jaguar marque and Sony Corp.'s Sony Electronics division, both out of Y&R's Irvine, Calif., office, and also the Computer Associates account, which was handled out of the New York office.
Tags: Business
