I'll always be a little skeptical of any news reports where the sole source is “industry executives say”. We'll see, Macs running on Intel chips has been a fact-esque news story for decades.
WSJ.com - Heard on the Street: [Apple Computer] has been in talks that could lead to a decision soon to use Intel Corp. chips in its Macintosh computer line, industry executives say, a prospect that may shake up the world of computers and software.
...
The idea that Apple Computer might use Intel-based products, which provide processing power for personal computers that use Microsoft Corp. software, has long been the subject of industry speculation and off-and-on negotiations between Apple and Intel. Two industry executives with knowledge of recent discussions between the companies said Apple will agree to use Intel chips. Assuming that plan goes forward, consumers would need to get new versions of their application programs for Intel-based Macs. Software companies would have to convert those products, though that procedure should be relatively simple for companies familiar with OS X, former Apple engineers say. The industry executive said Mr. Jobs could announce the new strategy as early as June 6 at its world-wide developers conference in San Francisco, a place the company typically informs software and hardware partners of future directions. ...
An Apple spokeswoman said she would characterize the possibility of adopting Intel chips “in the category of rumor and speculation.”
emphasis added.
update 6/6/05, guess fact-esque was the wrong word. Doh! Apple is moving to Intel.