To fill a store's giant canvas with advertising messages, ad agencies are now charged with designing everything from in-store TV commercials to special shelf displays and packaging. The work is more elaborate than traditional in-store marketing, typically signs posted at the end of supermarket aisles. For all the excitement, agencies face huge challenges coordinating so many pieces. Some are stumbling over new problems, such as how to measure and charge for these services.WSJ
This is definitely a category of growth: in-store marketing. I've read proposals for stickers on apples, coupons inside cartons of eggs, holographic images of sodas, plus all the displays mentioned in this article. As soon as marketers figure out how to project on the inside of our eyelids, they will. Actually, reminder to self: write up a treatment of a sci-fi movie in which this is a plot point....
and web access to B12 Partners continues to be spotty. Hope the hardware issue at my server is fixed soon.
reposted
Tags: Advertising
