Oops and Apple anticipation game

Chicago Tribune news : Local news, weather, traffic, shopping and classified
What is Apple up to? The company sent our an e-mail with a cryptic invitations to a mysterious event.
I'm assuming this typo won't last forever. Trib Typo

Anyway, is there a company that plays the hype game better than Apple?

And so spiraled the speculation Wednesday after Apple Computer Co. sent cryptic invitations by e-mail to journalists and industry types for an Oct. 12 event at a theater near its Cupertino, Calif., headquarters.

By the end of the day, only two things were certain: The Apple e-mail contained a picture of some black curtains, and the company, known for last-minute surprises during product roll-outs, had scored yet another public relations victory.

I actually hope it isn't a video iPod, because I'm not interested in getting one.

WSJ: Apple Computer Inc., in a much-anticipated effort to expand its position in digital entertainment, next week is expected to introduce a version of the iPod capable of playing video and to begin selling music videos through its iTunes Music Store, according to people familiar with the matter.

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This page contains a single entry by Seth A. published on October 6, 2005 7:50 AM.

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