Not totally unexpected, but still, some people are quietly sobbing as they update their resumes today.
Advertising Age - Interpublic Merges FCB and Draft :
NEW YORK NEW YORK -- Interpublic Group of Cos. has finalized plans to merge two of its largest units, marketing-services agency Draft and ad agency FCB, according to the company.
The combined unit will be called Draft FCB Group, and Howard Draft, founder and CEO of his eponymous agency, will serve as the new unit's chairman-CEO. Steve Blamer, who last year took the reins of FCB, is leaving the company following a transitional period. FCB's worldwide creative director, Jonathan Harries, will become worldwide chief creative officer of the new entity.
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It also marks the end of a 133-year-old journey for FCB as a stand-alone brand
Hoovers overview on Foote Cone, and on Draft
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