Ad Age Small Agency Diary » Remembering the Days of Monthly Retainers I don’t want to sound like one those old guys always recalling the past, but I remember (fondly) when my agency routinely signed clients on for monthly retainers. It was pretty much standard practice, and neither I nor my clients thought much of it. It was an expectation that they would pay a monthly fee for services rendered. Period. And it actually wasn’t too many years ago.
No freaking kidding! I'm still studiously avoiding naming names, but some of our clients give us so many tasks, we frequently end up working for sub-minimum wage. No fun. No fun at all. We make a commission (15%-20%) on business we do manage to bring in, and that's great. What is not so great are all the projects we work diligently on that never come to fruition, either because of wishy-washy clients or other reasons. No retainer means these hours were pissed away, and will never be accounted for, either in regained sleep or in financial remuneration. Yadda yadda.
Tags: Advertising, /Business, /narcipost
