T'aint that the truth. Just look at some of the comments in this DHL sucks thread from 2004 that still is quite active.
AOL Said, If You Leave Me I'll Do Something Crazy A frustrated AOL customer's recorded phone call to customer service has become the online equivalent of a top-of-the-charts single. ... A company like AOL must now submit to unceasing accountability. On the Monday after the public debut of Mr. Ferrari's call to AOL, Scott Falconer, an AOL executive vice president, sent an e-mail message to company employees alerting them to Mr. Ferrari's blog post and warned, “On any interaction, you should assume that it could be posted on the Web.”
Same thought behind political blogging actually - cannot contain the multitudes, there are just too many channels available for complaints to percolate out.
Tags: media