Netflix seems to be doing well
Netflix's Net Surges on New Customers Netflix's profit nearly doubled as the company said the number of subscribers to its online DVD rental service rose 58% to 5.7 million.Netflix added 493,000 net new customers in the quarter, ending September with about 5.7 million. The company expects it will end the year with at least 6.3 million subscribers.
The company said the cost of acquiring a subscriber, a closely-watched metric, rose 35% to $45.32 from $36.33 a year earlier. About 4.2% of Netflix's customers canceled the service during the second quarter, down slightly from 4.3% during the year-ago quarter.
Strange how the performances of companies such as Netflix becomes almost personal. We own no stock, don't count Netflix as a client (though we've tried a couple times), really have no connection except as (mostly satisfied) customers, but still register an uptick of positive emotion when the company does well. Same with Apple Computer, Nikon, Fender, yadda yadda. Don't want the company to fold, I suppose. There are plenty of companies whose products are in our house/office who I could care less about, HP, Panasonic, 3M, etc. Brand loyalty is a name for it, but one that doesn't quite capture the emotional aspect.
Perhaps I should lay off the opium for the night....
Tags: Netflix
