I knew there had to be a simple explanation, like feng-shui....
Voting-Booth Feng Shui Ever since the 2000 election, Democrats and Republicans alike have complained that our voting system is vulnerable to fraud and manipulation. They have scrutinized "hanging chads," "hiccupping" and "choking" voting machines, miscounted absentee ballots and e-votes that leave no paper trail. Now, though, they may have something more subtle to worry about: the location of polling stations. This year, Jonah Berger, Marc Meredith and S. Christian Wheeler, researchers at Stanford University's Graduate School of Business, released a study suggesting that where you vote may significantly influence how you vote.
Really? Voting is not an impartial activity? Who woulda-thunk?
Rather, it's a fairly basic principle of psychology -- the idea that environmental cues can trigger ideas and affect our behavior without our being conscious of it. If you're voting in a school, then the part of your brain that values kids and education might be activated, whereas if you vote inside a church, your ideas about spirituality might be invigorated. For some people, it seems, a change in location is enough to change a vote.
Tags: 2006_Election
