Jeez, this sounds like a lot of money:
Goodby Scoops Up Sprint's $1.2 Billion Business
Sprint Nextel has named Goodby, Silverstein & Partners, San Francisco as its new advertising agency for creative as the mobile giant looks to reinvigorate subscriber sales and its slumbering stock.“Goodby's sterling reputation and creative talents are second to none and together we will deliver a more integrated and strategic brand execution,” Mark Schweitzer, Sprint's chief marketing officer.
The nation's third-largest mobile provider spent $1.2 billion in measured media in 2006, according to TNS Media Intelligence.
but this trumps it
J&J Puts $3 Billion Global Media Account in Play
Johnson & Johnson has put its $3 billion global media-buying and -planning account into review.Current roster shops expected to participate include Interpublic Group of Cos.' Universal McCann, which handles a large share of the media planning and buying in North America, and its sibling Initiative; Omnicom Group's OMD, which handles planning and buying for various brands globally; and WPP Group's MindShare, which covers some planning and buying for acquired Pfizer brands in most regions outside of the U.S.
A global media review has been anticipated since J&J began the $16.6 billion acquisition of Pfizer's over-the counter drug and personal-care business in October 2006. Within the first month, J&J dropped Aegis Group's Carat -- which had the Pfizer business -- from the collective roster, furthering speculation that the company has been looking to consolidate and cut costs.
Tags: Advertising
