As I've mentioned before, we own a few shares of DoubleClick since we used to work for a company that DoubleClick bought at the end of the Dot-bomb years. I mean, like 10 shares or something, worth approximately $100 or less. If Google ends up purchasing Doubleclick, what will happen? Will we get 1 share of Google? Google is currently trading at $458; DoubleClick at [unknown]. Hmmmm, what does happen in this case? Can you own less than 1 share?
Google Joins Race to Buy DoubleClick - WSJ.com :
Google Inc. has emerged along with Microsoft Corp. as a contender to buy DoubleClick Inc., presenting competition that stands to increase the final sale price of the online-advertising company, people familiar with the situation said.
Microsoft has appeared less likely to win the bidding as the potential price for the company surpassed $2 billion, according to the people familiar with the situation. But it is possible that Microsoft will counter.
... DoubleClick acts as a middleman between advertisers and ad agencies and online publishers. The New York company's Internet-based systems let advertisers deliver ads to Web sites and serve up ads for publishers when consumers view their Web pages. In addition to AOL, News Corp.'s social-networking site MySpace is a DoubleClick customer.
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doh, DoubleClick was taken private. I guess the question is moot. We must have been bought out. Probably should have opened some of those letters.
