Beertender soon

I first heard about the Heineken-Krups table-top beer maker, called Beertender, in 2004, even going so far as asking Heineken when they planned on releasing it in the States. If they were more clever, they would have kept my email on file (I still have the same address), and they would have sent me a press release to trumpet the fact that the Beertender is being introduced in the US (well, wherever you place Rhode Island) as a prelude to a national roll-out the barrel event. I'd even volunteer to test out a model. Are you listening, M. Vrijenhoek?

New beer delivery methods:
This fall Heineken bumps the mini-keg up to an even five liters and is currently testing out its BeerTender, another product available in Europe for years but only now coming to the U.S., in Rhode Island.

The idea behind the BeerTender, which is essentially a countertop cappucino machine for beer, is to create more “usage opportunities” for the mini-keg. Whereas most college students have no problem getting rid of a mini-keg in 30 minutes, it will actually keep beer fresh for 30 days, and the Rhode Island trials are aimed at people who aren't trying to get laid at Kappa Gamma Phi; adults can use the BeerTender to have draught beer in the house, one sensible glass at a time.

“Krups FSB 444 Beertender B75 (nur für Bierfässer aus Österreich der Marken Heineken, Zipfer und Gösser)” (Krups)

There's even a wiki entry. I imagine the Beertender will be a blockbuster in the U.S.

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