Funny, I associate cans of beer with cheap brew - taking a 24-pack of Carlings Black Label camping, for instance.
Canadian sales of canned beer still bubbling:
More and more Canadians are choosing to reach for a cold one in a can, despite long-standing complaints that such brews taste tinny, a sales trend that beer vendors and industry observers say isn't about to go flat any time soon.
Nationwide, sales of canned beer are up 10 per cent over last year, and a whopping 27 per cent in Ontario alone, according to a recent report from the Brewers Association of Canada.
Meanwhile, bottled beer sales are down six per cent in Ontario. The rest of the country has seen the movement of suds in a bottle drop four per cent.
... “We weren't 100 per cent sure if premium micro [beer] drinkers were interested in a can format, but we couldn't have made a better decision,” Gaudino said.“To our surprise, our canned sales have been doing quite well, both at [Ontario's liquor and beer stores], so it seems to us that consumer preferences are switching to cans.”
Gaudino cites numerous reasons for the shift, including new consumer freedom to mix-and-match brands and the tamper-proof aluminum cans.
However, the cans' convenience and the rapid debunking of myths about the taste of canned beer are probably the biggest factors spurring sales, Gaudino said.
Plastic lining prevents tinny taste
Today's cans are made with a thin plastic lining to protect the taste of the beer, challenging the notion that canned beer tastes tinny.
The only can of beer I can recall purchasing recently has been a 20 oz can of Sapporo. Maybe I'll have to reconsider my objections....
(h/t)
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