Am I a font nerd for finding this article fascinating? I mean, like really fascinating? Wait, don't answer.
The Road to Clarity - New York Times:
The Federal Highway Administration granted Clearview interim approval in 2004, meaning that individual states are free to begin using it in all their road signs. More than 20 states have already adopted the typeface, replacing existing signs one by one as old ones wear out. Some places have been quicker to make the switch — much of Route I-80 in western Pennsylvania is marked by signs in Clearview, as are the roads around Dallas-Fort Worth International Airport — but it will very likely take decades for the rest of the country to finish the roadside makeover. It is a slow, almost imperceptible process. But eventually the entire country could be looking at Clearview.
The typeface is the brainchild of Don Meeker, an environmental graphic designer, and James Montalbano, a type designer. They set out to fix a problem with a highway font, and their solution — more than a decade in the making — may end up changing a lot more than just the view from the dashboard. Less than a generation ago, fonts were for the specialist, an esoteric pursuit, what Stanley Morison, the English typographer who helped create Times New Roman in the 1930s, called “a minor technicality of civilized life.” Now, as the idea of branding has claimed a central role in American life, so, too, has the importance and understanding of type. Fonts are image, and image is modern America....
Meeker initially assumed that the solution to the nation’s highway sign problem lay in the clean utilitarian typefaces of Europe. One afternoon in the late fall of 1992, Meeker was sitting in his Larchmont office with a small team of designers and engineers. He suggested that the group get away from the computer screens and out of the office to see what actually worked in the open air at long distances. They grabbed all the roadsigns Meeker had printed — nearly 40 metal panels set in a dozen different fonts of varying weights — and headed across the street to the Larchmont train station, where they rested the signs along a railing. They then hiked to the top of a nearby hill. When they stopped and turned, they were standing a couple hundred feet from the lineup below. There was the original Highway Gothic; British Transport, the road typeface used in the United Kingdom; Univers, found in the Paris Metro and on Apple computer keyboards; DIN 1451, used on road and train signage in Germany; and also Helvetica, the classic sans-serif seen in modified versions on roadways in a number of European countries. “There was something wrong with each one,” Meeker remembers. “Nothing gave us the legibility we were looking for.” The team immediately realized that it would have to draw something from scratch.
Well, I do find font discussion entertaining. Speaking of, am about halfway through Michael Bierut's book, and am enjoying it immensely. If you found the above article at all interesting, you'd probably like this book too, even though fonts are only one aspect of design covered by Mr. Bierut.
“Seventy-nine Short Essays on Design” (Michael Bierut)
