but who's buying?
Fashion advertising usually annoys me, as a matter of fact, and nearly always uses some sort of sexuality and/or exploitation as part of its language. But this guy Tom Ford really is pushing the envelope. There's all sort of subtext about the smells and fluids of sex acts and of perfumes, but I'm letting you ruminate on them in your own mind.
and this one too:
Strangely enough, this perfume is supposed to be for men. I have yet to see the ad in context: I wonder what magazine is running it?
(from adrants.com )
Looks like market penetration, no?