Morton Salt sponsored salt trucks? Washington Mutual sponsored Harold Washington Public Library? Poland Springs sponsored Water Reclaimation Plant? What?
The Daley administration has settled on an East Coast company to help find ways to turn naming rights and sponsorships into cash to help pay the bills.
Octagon Inc. of Norwalk, Conn. has been awarded a $285,000 contract to examine what the city has to offer and, by next spring, produce a "comprehensive strategic marketing plan" designed to attract corporate sponsors and advertisers.
[From What's in a name? City hopes money.]
Well, better than eliminating city services, I guess. Though eliminating corruption would allow tax dollars to go a lot further.
