links for 2010-09-28

And the American Fortified Wine Association survey determined that amongst homeless, Ripple was the preferred drink compared to diet Coke

Federal regulators on Monday sued the maker of a popular fruit drink, POM Wonderful LLC of Los Angeles, in a widening effort by the government to clamp down on food ads that tout healthy benefits.

The Federal Trade Commission's suit alleges that Pom's advertisements for POM Wonderful 100% Pomegranate Juice and its POMx supplements contain "false and unsubstantiated claims that their products will prevent or treat heart disease, prostate cancer, and erectile dysfunction.”

The government's complaint is directed towards ads that say the juice has "super health powers" and is "proven to fight for cardiovascular, prostate and erectile health."

Another ad cited by the FTC says, "New research offers further proof of the health-healthy benefits of POM Wonderful juice," saying the drink leads to a "30% decrease in arterial plaque" and "17% improved blood flow."