YMCA of Metropolitan Chicago
Y&R, Chicago, has picked up advertising duties for the YMCA — or The Y, as it now calls itself — after a review, according to people familiar with the matter.
…The Y, which was founded nearly 160 years ago, in 2010 upped it U.S. measured-media spending by 15% to $7.8 million, according to Kantar, up from $6.7 million in 2009, though it is not specified whether that spending figure is the sum of local advertising or a national budget.
(click here to continue reading Y&R, Chicago, Lands YMCA’s Creative Review | Agency News – Advertising Age.)
YMCA 1928