Fiji Water Sued for Greenwashing

Fiji Over Lake Michigan

A novel strategy. Will it change anything? Probably not, unless people stop purchasing Fiji Water.

A Southern California woman has sued the FIJI Water Company in a class action complaint that alleges the firm’s claim of having a carbon-negative product amounts to false and misleading advertising that sways consumers to buy the pricey bottled water.

The law firm Newport Trial Group filed the suit on December 20 in U.S. District Court in Santa Ana on behalf of Southern California resident Desiree Worthington, who is described as having purchased FIJI Water repeatedly in the past four years — a period that roughly coincides with the start of FIJI’s carbon-negative marketing campaign.

FIJI Water announced the campaign in November 2007 as part of a broader plan to make the bottling, packaging and transportation of the product more environmentally responsible.

 

(click to continue reading FIJI Water Sued Over Claim That Product is Carbon Negative | Reuters.)

The complaint says:

“Defendants’ carbon-negative claim is deceptive and misleading … reasonable consumers of FIJI water understand Defendants’ ‘carbon-negative’ claim as meaning that FIJI water’s current operations remove more carbon from the atmosphere than they release into it. This is simply not the case; in reality, FIJI water’s operations do not remove more carbon from the atmosphere than they release into it. Instead, they use a discredited carbon accounting method called ‘forward crediting.’

“To reduce their carbon footprint, corporations purchase carbon ‘offset credits,’ which is a generic term for any tradable certificate or permit representing the right of the purchaser to emit one ton of carbon dioxide. ‘Standard offset credits’ represent carbon reductions that have already taken place. By contrast, ‘forward offset credits’ represent carbon reductions that may or may not take place up to several decades in the future.”

And Mother Jones adds:

Despite selling, you know, water, Fiji Water is not the most transparent corporation. The company, the subject of a groundbreaking investigative feature we ran in 2009, is now the target of a lawsuit for deceptively marketing itself as “carbon-negative.” A US District Court class-action suit filed by a Newport, California, firm on behalf of a Santa Ana woman named Desiree Worthington accuses Fiji Water of using a practice known as “forward crediting”: essentially, giving yourself credit for carbon reductions that haven’t happened yet.

In the lawsuit, Worthington argues that she paid more for Fiji Water specifically because it advertised itself as a carbon-negative product. She says she expected that the “carbon-negative” label meant that Fiji was currently taking more carbon out of the environment than it was producing. This is consistent with the company’s view: Fiji Water claims on its website to have been “a carbon-negative brand” since 2008, “under which we will continue to offset 120% of our emissions” (emphasis mine). However, under the forward crediting model, the offsets do not need to be currently occurring, they can simply be anticipated actions. Indeed, Fiji Water has said in a press release that the offsets necessary to make it “carbon-negative” will not be realized until 2037.

(click to continue reading Fiji Water Sued for Greenwashing | Mother Jones.)

 

links for 2011-01-08

  • An article on Friday about a legal dispute between American sunken treasure hunters and the government of Spain, in which the treasure hunters are using some of the confidential diplomatic cables obtained by WikiLeaks, referred incorrectly to the release of those cables. WikiLeaks has 251,287 cables and has released all of them to several news organizations; it has not released all of them publicly. (According to the State Department, about 2,700 of the cables have been made public to date.) The error also appeared on Dec. 4 in an article about the cables and in an Inside The Times capsule summary for that article.
    (tags: NYT wikileaks)
  • LEED-bashing Reaches New Heights In Fast Companyby Lloyd Alter, Toronto  on 01. 7.11DESIGN & ARCHITECTURE   Image credit swanksalot via Creative Commons
    Platinum LEED
  • Attribution: www.flickr.com/photos/swanksalot…This product uses the Flickr API but is not endorsed or certified by Flickr.
    Turn Approaching - TRI-X 400

China’s Push Into Wind Worries U.S. Industry

Talk to the Wind

Well, on the one hand, the Chinese government fully supports and subsidizes its green power industries, and on the other hand, the U.S. government, and especially the Tea Baggers and Oil Slurper Republicans are dismissive of any energy policy that doesn’t focus solely on highways, natural gas, coal and oil. So, do the math: Chinese companies are going to be lapping the innovations of American companies until something changes. And it probably won’t.

Goldwind and other Chinese-owned companies plan a big push into the American wind power market in coming months.

While proponents say the Chinese manufacturers should be welcomed as an engine for creating more green jobs and speeding the adoption of renewable energy in this country, others see a threat to workers and profits in the still-embryonic American wind industry.

“We cannot sit idly by while China races to the forefront of clean energy production at the expense of U.S. manufacturing,” Senator Sherrod Brown, an Ohio Democrat, said during a debate this year over federal subsidies for wind energy.

(click to continue reading China’s Push Into Wind Worries U.S. Industry – NYTimes.com.)

and World Trade Organization threats notwithstanding, China is serious:

American wind output still meets only a small portion of the nation’s overall demand for electricity — about 2 percent — compared with countries like Spain, which gets about 14 percent of its electrical power from the wind.

And the tepid United States economy, rock-bottom natural gas prices and lingering questions about federal wind energy policy have stalled the American wind industry, which currently represents only about 85,000 jobs. Even the American market leader, General Electric, reported a sharp drop in third-quarter turbine sales, compared with the same period last year.

All of which might indicate that dim market prospects await the wave of wind-turbine makers from China. But the Chinese companies can play a patient game because they have big backing from China’s government in the form of low-interest loans and other blandishments — too much help, in the critics’ view.

In the case of China, the Obama administration is investigating whether the Chinese may have violated World Trade Organization rules in subsidizing its clean-energy industry.

Mr. Rowland’s company, Goldwind, is the fledgling American arm of a state-owned Chinese company that has emerged as the world’s fifth-largest turbine maker: the Xinjiang Goldwind Science and Technology Company.

To help finance its overseas efforts, Xinjiang Goldwind raised nearly $1 billion in an initial public stock offering in Hong Kong in October — on top of a $6 billion low-interest loan agreement in May from the government-owned China Development Bank.

Goldwind, which set up a sales office in Chicago, has hired about a dozen executives, engineers and other employees so far. Most, like Mr. Rowland, are Americans already experienced in the wind energy field.

Not sure where exactly the Goldwind U.S. HQ will be located, but somewhere near me presumedly. Google Maps says on W. Washington, which is probably correct, but Goldwind’s site doesn’t yet reflect this.

Another major international player in the wind energy business will soon be calling Chicago home, as Chinese manufacturer Goldwind has announced plans to locate its North American headquarters in the city.

Goldwind’s move to the Windy City is the latest in a string of major wind firms that have looked to Chicago as the most logical business center for their US operations, attracted by the city’s central location, international airports, strong legal and financial expertise, and an experienced, educated workforce.

The firm also announced it has hired a talented pair of new executives to head the company, including Tim Rosenzweig as CEO and Matthew Olive as Director of Sales, both well-seasoned wind industry officials.

(click to continue reading Goldwind to Locate US Headquarters in Chicago, Hires Executive Staff – News – The Illinois Wind Energy Association.)

However, honestly, as a consumer, I’d happily purchase a home windmill from any manufacturer, regardless of geopolitical concerns. Jingoism doesn’t really factor in. And I’d be happy if my cousin got a job with Goldwind, or some other foreign green energy company. If the US is too short-sighted to encourage alternative energy companies, well, c’est la vie.

Apple focuses on green at shareholder meeting

Dan Frakes reports on the recent Apple, Inc. shareholder meeting:

Green Zone

Perhaps unsurprisingly, Apple’s environmental record and policies occupied a good chunk of the Q&A discussion. Apple took advantage of several shareholder questions to tout the company’s recent report on supplier sustainability (available on the Apple Website). Jobs claimed that Apple is the first company to work directly with suppliers on issues such as environmental impact and worker education and protection. Taking a jab at other companies, as well as organizations such as Greenpeace, he noted that “other companies just make promises” and attend conferences and events to “schmooze with [environmental groups], but the work ain’t getting done,” whereas Apple is actually taking steps to improve the company’s real-world green credentials and treatment of workers. Tim Cook added that Apple audited more than 100 suppliers in 2009, and more than half of those reported that they’d never been audited by a company other than Apple.

Similarly, in response to a comment that being green is also good for business, Jobs agreed, noting that by decreasing the size of product boxes, Apple has reduced the number of 747 cargo flights needed each year by the hundreds. “It’s the right thing to do from an environmental point of view; it’s the right thing to do from a business point of view.” Jobs also claimed that Apple is the leader in its industry when it comes to recycling, reducing toxins, smaller packaging, and workers’ rights.

(One shareholder, who had previously in the meeting spoken out against the two shareholder proposals, made the claim that global warming isn’t a serious issue and asked why Apple resigned its membership in the U.S. Chamber of Commerce over green policies. Jobs replied, “I guess we have a difference of opinion.”)

[Click to continue reading Apple focuses on green at shareholder meeting | Mac | Macworld]

Topic of the Day

Good for Apple, really. And Jobs is correct, there are a lot of corporations that play up their “green” credentials, but aren’t really very environmentally conscious.

bonus for grins:

Apple store

As usual, there were also a number of off-beat comments and questions, ranging from suggestions that Apple invest in Tesla Motors (Jobs: “We were thinking of a toga party, actually”)

Perhaps the most thoughtful response of the day came when a woman wondered about the biggest challenges the company sees going forward, asking Jobs, “What keeps you up at night?”

“Shareholder meetings,” Jobs quickly quipped, before giving the meeting a cold splash of reality.

“Apple requires stability in the world. People aren’t going to worry about which laptop to buy if they can’t afford dinner, can’t afford to send their kids to school, can’t afford textbooks. There are things much bigger than us that are out of our control. So we try to just do the best we can.”

Mushroom Bricks Rock

Alice in Wonderland

Amusingly intriguing mushroom-based building material called EcoCradle.

Mycelium doesn’t taste very good, but once it’s dried, it has some remarkable properties. It’s nontoxic, fireproof and mold- and water-resistant, and it traps more heat than fiberglass insulation. It’s also stronger, pound for pound, than concrete. In December, Ross completed what is believed to be the first structure made entirely of mushroom … The 500 bricks he grew at Far West Fungi were so sturdy that he destroyed many a metal file and saw blade in shaping the ’shrooms into an archway 6 feet high and 6 feet wide. Dubbed Mycotectural Alpha, it is currently on display at a gallery in Germany.

Nutty as “mycotecture” sounds, Ross may be onto something bigger than an art project. A promising start-up named Ecovative is building a 10,000-square-foot myco-factory in Green Island, N.Y. “We see this as a whole new material, a woodlike equivalent to plastic,” says C.E.O. Eben Bayer.

[Click to continue reading Reading File – NYTimes.com]

Time Magazine adds more detail:

After the husks are cooked, sprayed with water and myco-vitamins and seeded with mushroom spores, the mixture is poured into a mold of the desired shape and left to grow in a dark warehouse. A week or two later, the finished product is popped out and the material rendered biologically inert. The company’s first product, a green alternative to Styrofoam, is taking on the packaging industry. Called Ecocradle, it is set to be shipped around a yet-to-be-disclosed consumer item this spring.

One of the beauties of Ecocradle is that unlike Styrofoam–which is hard to recycle, let alone biodegrade–this myco-material can easily serve as mulch in your garden. Ecovative’s next product, Greensulate, will begin targeting the home-insulation market sometime next year. And according to Bayer’s engineering tests, densely packed mycelium is strong enough to be used in place of wooden beams. “It’s not so far-out,” he says of Ross’s art house. So could Bayer see himself growing a mushroom house and living in it? “Well”–he hesitates–“maybe we’d start with a doghouse.”

[Click to continue reading Industrial-Strength Fungus – TIME]

According to the EcoCradle website, the stuff will be available pretty soon

Reading Around on January 18th through January 20th

A few interesting links collected January 18th through January 20th:

  • Change of Subject: W.W.R.D? — What Would the Republicans Do? – [Republicans]

    now control the U.S. Senate, 41 votes to 59.The Democrats, based on this one very notable setback, seem poised now to attempt a strategy of retreat and appeasement, exactly as is being demanded by their harshest critics on Fox News. Evan Bayh, Barney Frank and the coalition of the pouty and lily livered seem to think voters in the fall will be drawn to the sight of their fluttering white flags.

  • Chicago Transit Authority urges commuters to report photographers | Photography is Not a Crime

    The Chicago Transit Authority is so “committed to safety,” that it is urging commuters to report people committing “excessive photography/filming.” The sign posted inside the train stations places photographers on the same level as, say, a non-CTA employee walking the tracks or an unattended package or “noxious smells or smoke.”

    In other words, it accuses photographers of being possible terrorists or just suicidal maniacs.

    The problem is that these signs not only encourage commuters to dial 911 when seeing someone taking photos, which will tie up real emergencies, it contradicts the CTA’s own policy on photography and videography within train stations

  • Econundrum: 10 Eco-Apps for Your iPhone | Mother Jones – Econundrum: 10 Eco-Apps for Your iPhone

City Farm

City Farm
City Farm, originally uploaded by swanksalot.

Division and Laramie, or nearby.

www.resourcecenterchicago.org/70thfarm.html

Schiff Residences building in the background with what look to be wind turbines for generating electricity

Dwell Magazine write-up about the building:
www.dwell.com/articles/all-aboard-concepts.html

Reading Around on August 4th through August 7th

A few interesting links collected August 4th through August 7th:

  • Whiskey – "I still hate myself,
    I still don’t believe in God,
    And that hole inside me has grown even bigger
    But I know better than to drink
    So much fucking whiskey
    For no good reason."
  • Backbeats – " The poem project is going fairly well; so far I have about a month’s worth of poems up, one per day. I’m trying to write at least a few per day so I have a backlog of poems ready in case I want to take a break, or go on a vacation, something, anything. I didn’t think I’d ever be writing poems again, but you know, it’s better than nothing. I’m just glad to have an outlet. What I do need, however, is exposure. It’d be nice to have a few inbound links from other people — if you’ve got any websites or leverage, that’d be pretty good. Or even better yet, encouragement, or pinging anybody you do know who’s into this kind of stuff."
  • A Glorious Gallery of Rot: Compost as Art (Pictures) | Lighter Footstep – " Nationally, food waste and spoilage amounts to losses in excess if $75 billion. In some sectors of agricultural production, waste can be as high as 40 percent. These autumnal fruits and vegetables — photographed being readied for compost by Flickr user swanksalot —  will get another shot at the table next season."
  • Obama Foodorama: President Obama Gives Birthday Love–and Cupcakes–To Legendary White House Correspondent Helen Thomas – "Helen Thomas is the oldest correspondent in the White House Press Corps, and today she turns 89, right alongside President Obama, who turns 48. During today's press briefing, the President personally delivered birthday cupcakes to Ms. Thomas in the White House briefing room, a rousing chorus of "Happy Birthday" was sung, and he gave her a birthday kiss"

Chicago and Carbon Credits

Michael Hawthorne catches Da Mare with his green exposed; despite Daley’s incessant marketing Chicago as an environmental innovator, the city still has a long, long way to go.

Green Exchange

Mayor Richard Daley promised long ago that his administration would start fighting global warming by buying 20 percent of its electricity from wind farms and other sources of green energy.

But more than two years after the deadline he set, the city continues to get nearly all of its power from coal, natural gas and nuclear plant

As a result, taxpayers paid the full bill for the city’s normal electricity usage, then the city paid again—more than half a million dollars in all—for credits with questionable environmental benefits. Buying carbon credits fights global warming only if they help finance new sources of renewable energy, such as new wind turbines, energy experts said. Yet 87 percent of the credits Chicago has purchased sent money to a wood-burning power plant that has been operating for nearly two decades.

“This is very misleading to the public,” said Joseph Romm, a senior fellow at the Center for American Progress who has sharply criticized the carbon offset market. “A city with the clout of Chicago should be able to do this right.”

[click to continue reading Chicago’s ‘green’ promise fades — chicagotribune.com]

Solar Panels - Chicago Center for Green Technology

Is pretending to be green worse than not even trying?

Reading Around on February 15th

Some additional reading February 15th from 09:57 to 21:10:

  • Having It Both Ways: Republicans Take Credit for ‘Pork’ – In Stimulus Bill They Opposed | Crooks and Liars – Rep. John Mica was gushing after the House of Representatives voted Friday to pass the big stimulus plan.

    “I applaud President Obama’s recognition that high-speed rail should be part of America’s future,” the Florida Republican beamed in a press release.

    Yet Mica had just joined every other GOP House member in voting against the $787.2 billion economic recovery plan.

  • Facebook’s New Terms Of Service: “We Can Do Anything We Want With Your Content. Forever.” – Facebook’s terms of service (TOS) used to say that when you closed an account on their network, any rights they claimed to the original content you uploaded would expire. Not anymore.

    Now, anything you upload to Facebook can be used by Facebook in any way they deem fit, forever, no matter what you do later. Want to close your account? Good for you, but Facebook still has the right to do whatever it wants with your old content. They can even sublicense it if they want.

  • Grasping Reality with Both Hands: Michael Isikoff: Yoo Disbarment Proceedings Now Visible on the Horizon – Torture Report Could Be Trouble For Bush Lawyers: An internal Justice Department report on the conduct of senior lawyers who approved waterboarding and other harsh interrogation tactics is causing anxiety among former Bush administration officials. H. Marshall Jarrett, chief of the department’s ethics watchdog unit, the Office of Professional Responsibility (OPR), confirmed last year he was investigating whether the legal advice in crucial interrogation memos “was consistent with the professional standards that apply to Department of Justice attorneys.” According to two knowledgeable sources who asked not to be identified discussing sensitive matters, a draft of the report was submitted in the final weeks of the Bush administration. It sharply criticized the legal work of two former top officials—Jay Bybee and John Yoo—as well as that of Steven Bradbury, who was chief of the Office of Legal Counsel (OLC) at the time the report was submitted, the sources said.
  • Gutless Wonders: Specter Admits GOP’s Political Calculus On Stimulus Bill | Crooks and Liars – DCCC head Chris Van Hollen puts it into perspective (if only the media would actually frame it this way):

    “Americans will hold House Republicans accountable for just saying no to saving and creating three to four million jobs and the largest tax cut in American history.

    “House Republicans are fast becoming party of No-bama. Americans will hold Republicans accountable for being the party of no – no to President Obama’s economic recovery, no to children’s health care, and no to equal pay for women doing equal work.”

  • Talking Points Memo | The Big Disconnect – But there’s a very big problem with this strategy above and beyond the absurdity of the argument. “Congress” may be really unpopular. And the Democrats now control Congress. But politics is a zero sum game. At the end of the day, in almost every case, you’ve got to pick a Republican or a Democrat when you vote. And if you look at the numbers, congressional Democrats are pretty popular. And congressional Republicans are extremely unpopular. If you look at the number, the Dems are at about 50% or higher in most recent polls, while the GOP is down in the 30s.

    The city remains wired for the GOP. Not that it’s done them a great deal of good of late. But it remains a key part of understanding every part of what is happening today.

  • Google Jumps Into Organizing Smart Meter Energy Data « Earth2Tech – “Just as Google’s CEO Eric Schmidt hinted over the past few months, Google is moving from managing the world’s information to managing your personal energy data. On Monday night Google tells us it is developing an online tool called “PowerMeter” that will allow users to monitor their home energy consumption. For now Google is testing the web-based software with Google employees, but the search engine giant is looking to partner with utilities and smart energy device makers and will eventually roll out the tool to consumers.”
  • Energy Information – “Google PowerMeter, now in prototype, will receive information from utility smart meters and energy management devices and provide anyone who signs up access to her home electricity consumption right on her iGoogle homepage. The graph below shows how someone could use this information to figure out how much energy is used by different household activites.”

    Oooh, I want one of these so-called smartmeters

  • MyDD :: The Beltway Games Don’t Really Matter – “Perhaps more than ever, there is a real divide between what the chattering class inside the Beltway is saying and what the people of this country are saying. We saw the beginnings of this during the campaign, when despite the fact that John McCain was deemed to be winning the news cycles — indeed, his campaign seemed to care more about winning “Hardball” than it did about reaching 270 electoral votes — Barack Obama nevertheless continued to lead in the polls, both nationwide and in the key states. Now we’re seeing it again, as the establishment media focuses on the less meaningful back and forth while at the same time overlooking the larger picture being grasped by the public — that is that President Obama is succeeding, in terms of both moving forward his policy agenda and bringing two-thirds of the country along with him in his effort.”

Reading Around on January 28th

Some additional reading January 28th from 14:57 to 16:32:

  • DownWithTyranny!: Outrage Continues To Build As Limbaugh’s Hateful Remarks Repulse Most Americans But Seem To Inspire More GOP Members Of Congress – Ahh, the vulgar pig boy, back in the news… ” Alan Grayson, the outspoken member from Orlando, as usual, wasn’t mincing words: “Rush Limbaugh is a has-been hypocrite loser, who craves attention. His right-wing lunacy sounds like Mikhail Gorbachev, extolling the virtues of communism. Limbaugh actually was more lucid when he was a drug addict. If America ever did 1% of what he wanted us to do, then we’d all need pain killers.””
  • Bisphenol A – Wikipedia, the free encyclopedia – “There are seven classes of plastics used in packaging applications. Type 7 is the catch-all “other” class, and some type 7 plastics, such as polycarbonate (sometimes identified with the letters “PC” near the recycling symbol) and epoxy resins, are made from bisphenol A monomer.[4] When such plastics are exposed to hot liquids, bisphenol A leaches out 55 times faster than it does under normal conditions, at up to 32 ng/hour.[81] Type 3 (PVC) can also contain bisphenol A as antioxidant in plasticizers.[4] Types 1 (PET), 2 (HDPE), 4 (LDPE), 5 (polypropylene), and 6 (polystyrene) do not use bisphenol A during polymerization or package forming”

And in case you didn’t see this elsewhere, or previously, Amazon has several hundred full length free MP3 files. Some good stuff here, actually, and for the record, much easier to purchase albums from artists who are not antagonistic to downloading options…

Free MP3s from Amazon

Flat N All That Boyee


“Hot, Flat, and Crowded: Why We Need a Green Revolution–and How It Can Renew America” (Thomas L. Friedman)

Matt Taibbi is not going to get invited to Tom Friedman’s 12,000 square foot mega-mansion anytime soon after publishing such a fun evisceration of Friedman’s “green” book, Hot Flat and Crowded. Especially when Mr. Taibbi’s review veers on tangents like:

I’ve been unhealthily obsessed with Thomas Friedman for more than a decade now. For most of that time, I just thought he was funny. And admittedly, what I thought was funniest about him was the kind of stuff that only another writer would really care about—in particular his tortured use of the English language. Like George W. Bush with his Bushisms, Friedman came up with lines so hilarious you couldn’t make them up even if you were trying—and when you tried to actually picture the “illustrative” figures of speech he offered to explain himself, what you often ended up with was pure physical comedy of the Buster Keaton/Three Stooges school, with whole nations and peoples slipping and falling on the misplaced banana peels of his literary endeavors.

Remember Friedman’s take on Bush’s Iraq policy? “It’s OK to throw out your steering wheel,” he wrote, “as long as you remember you’re driving without one.” Picture that for a minute. Or how about Friedman’s analysis of America’s foreign policy outlook last May:

The first rule of holes is when you’re in one, stop digging. When you’re in three, bring a lot of shovels.” First of all, how can any single person be in three holes at once? Secondly, what the fuck is he talking about? If you’re supposed to stop digging when you’re in one hole, why should you dig more in three? How does that even begin to make sense? It’s stuff like this that makes me wonder if the editors over at the New York Times editorial page spend their afternoons dropping acid or drinking rubbing alcohol. Sending a line like that into print is the journalism equivalent of a security guard at a nuke plant waving a pair of mullahs in explosive vests through the front gate. It should never, ever happen.

Wisconsin countryside

before even tackling the ridiculousness that is Tom Friedman’s latest tome:

Many people have rightly seen this new greenish pseudo-progressive tract as an ideological departure from Friedman’s previous works, which were all virtually identical exercises in bald greed-worship and capitalist tent-pitching. Approach-and-rhetoric wise, however, it’s the same old Friedman, a tireless social scientist whose research methods mainly include lunching, reading road signs, and watching people board airplanes.

Like The World is Flat, a book borne of Friedman’s stirring experience of seeing IBM sign in the distance while golfing in Bangalore, Hot, Flat and Crowded is a book whose great insights come when Friedman golfs (on global warming allowing him more winter golf days:“I will still take advantage of it—but I no longer think of it as something I got for free”), looks at Burger King signs (upon seeing a “nightmarish neon blur” of KFC, BK and McDonald’s signs in Texas, he realizes: “We’re on a fool’s errand”), and reads bumper stickers (the “Osama Loves your SUV” sticker he read turns into the thesis of his “Fill ‘er up with Dictators” chapter). This is Friedman’s life: He flies around the world, eats pricey lunches with other rich people and draws conclusions about the future of humanity by looking out his hotel window and counting the Applebee’s signs.

Friedman frequently uses a rhetorical technique that goes something like this: “I was in Dubai with the general counsel of BP last year, watching 500 Balinese textile workers get on a train, when suddenly I said to myself, ‘We need better headlights for our tri-plane.’” And off he goes. You the reader end up spending so much time wondering what Dubai, BP and all those Balinese workers have to do with the rest of the story that you don’t notice that tri-planes don’t have headlights.And by the time you get all that sorted out, your well-lit tri-plane is flying from chapter to chapter delivering a million geo-green pizzas to a million Noahs on a million Arks. And you give up. There’s so much shit flying around the book’s atmosphere that you don’t notice the only action is Friedman talking to himself.

[From Flat N All That]

If you need a laugh today, or you are amused by graphs charting the size of Valerie Bertinelli’s ass, read the whole article.

Green Merchandise Mart

Green Exchange
Cool1. I’ve always meant to take a photo of this building. Now I have more reason to – I think this is a great idea.

Green light goes on at old Cooper lamp factory | Crain’s Chicago Business :

A Chicago real estate developer aims to turn the former Frederick Cooper Lamp Co. factory in Logan Square into a green Merchandise Mart, with showrooms featuring eco-friendly products and services.
After churning out lamps for 35 years, the 250,000-square-foot building alongside the Kennedy Expressway would become the Green Exchange, housing a building supply business, a furniture maker, a printing company and other environmentally conscious businesses, says developer David Baum, who bought the property with his brother Douglas last year. The companies will have greater marketing power under one roof than they would apart, he says.
“If you’re a customer that wants to buy paint that has no toxins, you may also have interest in using a green architect and investing in a socially responsible mutual fund,” David Baum says. “I think we’re hitting a tipping point in environmentalism and it’s becoming mainstream.”

He says he won’t seek city subsidies for the project. Several businesses have signed non-binding “letters of interest” to lease space in the building, including Consolidated Printing Co., which uses an environmentally sustainable printing process, and Greenmaker Supply, which sells eco-friendly building supplies.

(H/T)

Website www.greenexchange.com

and another repost2 : We wrote about this previously, the Tribune has more details.

Going green: Project envisions eco-friendly shopping center :

When David Baum decided last year to convert the old Cooper Lamp factory in Logan Square into a one-stop shopping center of green businesses, he knew it would be a risky and expensive proposition.

“Wind turbines don’t necessarily make economic sense today, but we want to engage the imagination,” said Baum, who plans to spend more than $30 million renovating the sprawling yellow brick structure where craftsmen once turned out custom-made lamps. “We do still plan to make a profit, albeit a small one.”

Baum is aiming to tap into the growing consumer demand for eco-conscious merchandise and services. Dubbed the Green Exchange, he wants his project to become one of the first places in the nation to offer an entirely green space for entirely green work.

Baum envisions places like an organic restaurant, an environmentally friendly building supply store, green-friendly architects and eco-design firms. There could even be a sustainable clothing store, a bicycle shop and a car showroom, he said.

The project would be three times larger than The Jean Vollum Natural Capital Center in Portland, Ore., where roughly 20 tenants, including Patagonia, offer sustainable goods and services in a 70,000-square-foot facility.

Continue reading “Green Merchandise Mart”

Footnotes:
  1. Reposted from my old blog to house a new photo []
  2. combining two entries into one []

Chicago Center for Green Technology

Took a trek out to the very cool Chicago Center for Green Technology at 445 N. Sacramento Boulevard yesterday to inquire about green roofs and to solicit advice re: Neighbor Space parks.

Chicago Green Tech’s building was originally constructed in 1952. Since then a number of different companies have owned the building. When it came to the attention of the Chicago Department of Environment (DOE) in 1995, the building and its 17 acres were owned by Sacramento Crushing, a company which had a permit to collect limited construction and demolition debris. The Department of Environment became involved because Sacramento Crushing had gone far beyond the scope of its permit and had filled all 17-acres with illegally dumped debris. The site was littered with 70-foot high piles of rubble, one of which was so dense it sank 15 feet into the ground.

The Department of Environment successfully fought Sacramento Crushing in court and not only closed down their operation but also became the owner of the site itself. It was then DOE’s job to clean up this Brownfield. The clean up took 18 months to complete and cost about $9 million. In this process, the site was cleared of over 600,000 tons of concrete, which took 45,000 truck loads to remove. The city recouped some of the clean up cost by selling the concrete and other materials to recycling firms and to other city departments for use in their projects. For example, some of the crushed concrete was used by the Chicago Department of Transportation to lay the foundation of the parking garage at the new Millennium Park.

In 1999, DOE was the proud owner of a cleaned site and vacant building. Rather than simply renovating the building using traditional methods, DOE seized the opportunity to create an energy efficient building using the highest standards of green technology available. The Chicago Chapter of the American Institute of Architects Committee on the Environment formed a design team for the project. This team of local architects, led by Farr Associates, designed the building using a set of guidelines established by the US Green Building Council called LEED (Leadership in Environmental and Energy Design).

[From Chicago Center for Green Technology – History]

Apparently, some of the mounds of debris were over 70 feet tall, and compressed the ground below another 15 feet. Anyway, the building is worth a visit if you are into such things. Plus they gave us each 2 LED light bulbs.

Vegetative Green Roof – Chicago Center for Green Technology. Wild chives, succulents, and clover, I believe.
Vegetative Green Roof - Chicago Center for Green Technology

Vegetative Green Roof closeup- Chicago Center for Green Technology
Vegetative Green Roof closeup- Chicago Center for Green Technology

We didn’t get much help regarding Neighbor Space parks and City of Chicago plant and soil resources, but we learned a lot about green roofs. I’d love to be able to install a meadow on our roof like this one, but the roof would need to be able to support 40 lbs/sq. foot, which might not be easily accomplished. Maybe, though, so a next step would be to ask a structural engineer to investigate. There are also the smaller modular vegetative green roof options: a box about 12 inches by 12 inches, filled with a few inches of soil and covered with succulents. You would use as many as you needed, they weigh less, and are easier to remove if necessary. The meadow concept is more fun though – I’d be napping up there right now if I could.

Another thought would be to install a rain water cistern and drain system, so as to utilize the water to keep plants moist at the street level (where our Neighbor Space park allegedly will be located).

Solar Panels – Chicago Center for Green Technology
Solar Panels - Chicago Center for Green Technology

Solar panels would be cool, even if the technology isn’t advanced enough to supply all of our electric needs, we still could ameliorate some of our electric costs (and have backup power if ComEd has problems as they so often do).

Money to pay for it all? Ha, that’s what home equity loans are for. There are a few tax credits available (Federal, some state programs, even less at the City level) for installing solar and green roofs, but the national demand is much greater than the supply of money available, so one’s application has to be blessed with the support of somebody politically connected to get approval. Got to fund wars in the desert, don’t you know; we as a country don’t really want to encourage sustainable living. Unfortunately.