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Hullabaloo

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I thought this article was worth reading, especially this part…

It may be that Romney was trying to shake the etch-a-sketch starting tonight, or it may be that he was trying to win over the undecided voter who pays little attention to news except to watch one or two debates. If the latter, then it won’t matter to him how much fact checkers rip apart his statements …

But the Obama campaign may see fit in the coming weeks to put Romney’s sudden pretenses at being a moderate tonight alongside his actual speeches and statements from no more than a few days ago. That will have the effect of reinforcing Romney’s image as an ambitious used car salesman who will say anything to get elected. And that will hurt him as voters go to the polls.

In the end, Mitt Romney sacrificed his long-term standing in order to try to fool undecided voters in the immediacy and win a news cycle. And he still didn’t win enough voters in the news cycle to make even that short-term strategy successful.

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Hullabaloo

The Real Referendum – NYTimes.com

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Yet there is a sense in which the election is indeed a referendum, but of a different kind. Voters are, in effect, being asked to deliver a verdict on the legacy of the New Deal and the Great Society, on Social Security, Medicare and, yes, Obamacare, which represents an extension of that legacy. Will they vote for politicians who want to replace Medicare with Vouchercare, who denounce Social Security as “collectivist” (as Paul Ryan once did), who dismiss those who turn to social insurance programs as people unwilling to take responsibility for their lives?

If the polls are any indication, the result of that referendum will be a clear reassertion of support for the safety net, and a clear rejection of politicians who want to return us to the Gilded Age. But here’s the question: Will that election result be honored?

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The Real Referendum – NYTimes.com

Do You Work for a Fee, or for Free? | Small Agency Diary – Advertising Age

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Is it me, or is there a growing trend in people seeking free ideas from those of us in the business? I’m not referring to spec pitches; I’m speaking about a phrase that I hear more and more: “I’d like to pick your brain.” Am I right? Have you been getting the same request?
For whatever reason, in my world, there are more brain pickers out there than ever before. My assistant even has a code for it when people call and ask to meet me for coffee to run something past me: “Another ‘Brain Picker,’ Marc. Want to take the call?” So who are these people, what do they really want? How can we make them pay for what we do for a living?
Brain Pickers come in all shapes and sizes. They are relatives. Friends of relatives. Close friends. Friends of friends. Relatives of clients. Friends of clients. Industry veterans. And industry rookies. Some want an hour of your time. Others just a quick call.

Via:
Do You Work for a Fee, or for Free? | Small Agency Diary – Advertising Age

Fender Aims to Stay Plugged In Amid Changing Music Trends – NYTimes.com

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IN 1948, a radio repairman named Leo Fender took a piece of ash, bolted on a length of maple and attached an electronic transducer.
You know the rest, even if you don’t know you know the rest.

You’ve heard it — in the guitar riffs of Buddy Holly, Jimi Hendrix, George Harrison, Keith Richards, Eric Clapton, Pete Townshend, Bruce Springsteen, Mark Knopfler, Kurt Cobain and on and on.

It’s the sound of a Fender electric guitar. Mr. Fender’s company, now known as the Fender Musical Instruments Corporation, is the world’s largest maker of guitars. Its Stratocaster, which made its debut in 1954, is still a top seller. For many, the Strat’s cutting tone and sexy, double-cutaway curves mean rock ’n’ roll.

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Fender Aims to Stay Plugged In Amid Changing Music Trends – NYTimes.com